Case Study - Leisure & Gaming
A Major Gaming and Lottery Organisation
Project Description...
Phoenix was commissioned by a major gaming and lottery organisation to undertake a
market analysis, business analysis and sensitivity report on revenue for a major business
unit.
The culminating report was geared towards our customer’s decision to potentially divest
of the business or invest and expand the division.
Phoenix’s Scope...
Phoenix’s knowledge of the Gaming and lottery industry spans 20 plus years and the
services, advice given to clients cover the following:
▪ Regulator liaison
▪ Systems Development
▪ Market strategy
▪ Licensing
▪ Central Monitoring
▪ Requirements development and;
▪ Vendor evaluation and management.


